Newpost
Innovation and clever use of technology This is a throwback to when Damian created the Golden Spider Awards in 1997 and the Digital Media Awards in 2002 (both still giving gongs) – the same criteria were used then. Ultimately we were looking for something that pushed the digital boundaries by being achingly smart. Without reinventing the wheel we wanted something that made us wonder ‘why hasn’t anybody thought of that before?’ Creativity and presentation This book is all about creativity, but it’s how the campaign engaged us as readers, writers and digital marketers that really mattered. Later you will read opinions from several digital marketing experts who commented on some of the campaigns. While their opinions didn’t necessarily reflect our own selec- tion of the campaigns, we were mindful of how ‘engaged’ they did or didn’t feel. The standard of presentation was another important factor. Online and mobile channels im...